Problem

A company producing event drapery was facing a critical shortage of clients. Their average annual production capacity utilization was just 40%, while their business model required at least 50% to break even.

Assessment

Despite spending significant amounts on online advertising, the company saw minimal results. Our analysis revealed that key clients preferred contracting through stage equipment and machinery suppliers, who subcontracted drapery orders to companies like our client, rather than sourcing suppliers directly online.

Blueprint development

We overhauled the sales model, creating a list of over 100 potential partners—companies dealing in stage mechanics and equipment. The sales funnel, scripts, and client interactions were customized to suit this new client base.

Launch

We automated the sales process in CRM and built a structured, manageable system that, after some fine-tuning during implementation, resulted in a more effective sales mechanism.

Results

Within 9 months, the company’s revenue increased by 64%, and production capacity utilization rose to 68%.

Conclusion

By tailoring the strategy to meet real client needs and automating sales processes, the company not only increased production utilization and revenue but also secured long-term, stable growth.

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