Problem‍

A rental equipment company with 60 employees and $10M in revenue aimed to launch a new sales division. They lacked a structured sales department, and their client base focused on niche markets such as theaters and cultural institutions.

Assessment

Built a sales department from scratch and identified a targeted sales model for niche clients.

Blueprint Development

Created a detailed sales strategy including a tailored customer journey map and established clear roles and responsibilities within the sales team. Built a development plan for each salesperson to enhance their skills and target niche clients effectively.

Launch

Developed sales funnels, scripts, and pre-configured the tech stack for seamless operations.

Final Tuning

Fine-tuned the sales process based on initial feedback, adjusted scripts and sales approaches, and optimized CRM usage for more effective lead management and tracking.

Results

Generated $1M in sales during the first year. Revenue reached $5M after three years.

Conclusion

Through targeted strategies and niche-focused marketing efforts, the company successfully established a sales department and achieved significant revenue growth.